The Problem with Never Lost Golf Balls
It never fails that while playing golf someone in the foursome will have the not so original idea of creating a Never Lost golf ball. Some of these bright ideas go so far as to embed RFID chips into the ball while others are focusing the discussion on something similar to a metal detector but for Surlyn or Balata style balls (3 or 2 piece composition).
While I am not much of a golfer (> double bogie) and would love to find a few more balls per round, there is not a very large market for such a Never Lost ball. Golfers probably fall into three segments, those who golf often and care about their scores, those who golf a few times a year and wish they were better but really don't have the time or haven't made it a priority to improve, and those like me who play a few times a month and would like to improve. The later in my opinion is the smallest segment. Why is it the smallest segment? Because you either improve and really start to care about your score and following every rule of the game or you become frustrated and fall back into the 'play a few times a year' segment. The golfers who care about their scores wont use any product that isn't PGA approved. The golfers who golf a few times a year don't spend very much on the accessories of the game. The middle segment is small and transitional.
It wont make anybody any money until it is PGA approved. I don't see that happening any time soon.....
