Mobile BioDiesel and Hydrogen Stations

My neighbor called the other day with a half-baked business idea (a habit we have developed over the past few months). During our discussions we concluded this is a good idea but a crappy business (for us to pursue).

Deliver fuel at night, on a weekly or twice weekly basis, to households and fill the cars' tanks. As a household that has our dry-cleaning picked and delivered I was all over this as a great service. As an entrepreneur...well... it is riddled with issues and generaly speaking it doesn't fit my criteria for pursuing therefor I posted in this category. *smiles

Although the original idea we discussed was for delivering unleaded fuel I suggested the focus start niche on alternative fuels as a means of reducing capital costs while increasing reach thereby expanding the market and that the service be on-demand rather than scheduled delivery.

I maybe on a limb here but let's assume most men drive until the fuel gage is really close to Empty then they pull into whichever station is closest. If there is more than one station we may have some brand loyalty but for the most part it is convenience, price, and then brand. So, if say Chevron decided to have a delivery service like this they would capture 100% of my fuel wallet and probably 98% of my wife's (we would take her car on any long trips with kids which could have us filling up somewhere other than our home). Compare that to the 50% of my spend they have now merely because they are closest to our home.