Crocs are hotter than Tickle me Elmo

If you have young kids chances are you have heard of Crocs. 

My daughter loves them (probably because all the girls at preschool wear them). We go to the shoe store today. They don't have her size and they don't have pink. My wife asks the salesperson, "When do you expect more of Crocs to arrive?”

Salesperson, "Next week."

My wife, "Oh can we buy them now and pick them up when they arrive?"

Salesperson, "No."

My wife, "Did you reorder pink in kids' size 7?"

Salesperson, "Oh yes, that color and size is very popular but we have only been guaranteed an allocation that is 75% of what we ordered and we don't know which colors and sizes will arrive."

My wife, "Would you call me when they arrive?"

Salesperson, “No. Do you know how many people we would be calling?"

Ticker is CROX. I'm doing the research now. Since I am not often on the leading edge of fashion my initial research was looking to short this stock. After a brief review of their performance, WOW. This company is on fire.

Since stock price is all about beating expectations be that with results or guidance I'll need to dig deeper before figuring out which side of this trade to take. One this is certain this is a rapidly growing profitable company. But is it priced to perfection at 8x sales?

Stay tuned.