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Chuck call Starkist

Ad Sponsored Quickbooks Online

As I review the May month-end financial statements for Circos I hits me that Intuit could probably increase their revenue with an ad sponsored online version of Quickbooks. At 19.95$ per month for a three user online edition Intuit could easily make more money 'giving' access away for free.

Here's the thesis:  The number of page views and ad impressions per month alone may justify the 20$. Granted - there are only two of us using our three user license of Quickbooks online and we only use it about 8 days a month- But I must have tonight alone clicked one hundred times on the site while reviewing AP and checking some equity entries.  So lets assume, 2 people x 8 days of usage avg per month x 100 page views per day = 1600 page views per month. A eCPM of 12.50$  recoups the lack of a 20$ monthly fee.  Sound too high? OK how much do you think Office Max would pay for an ad that is a direct compete against the invoice I'm reviewing from Staples?  Or how much an ISP would invest when they know they are only putting their ad in-front of businesses that us a competitor's product that costs more than their offer.  My hunch is that there is a real business here. All that aside, imagine the database of entrepreneurs and business owners you'd capture. (Ok, Intuit already has the db) 

This one seams to be written in the clouds for all to read. Use some open source ERP light accounting software, toss it up on Amazon's EC2/S3, and call Circos to help you monetize the user generated content. *smiles 

 

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