The No-Goal Goal
By when wont I achieve nothing?
I ran into this quote the other day on a marketing industry website:
"Part of the issue of achievement is to be able to set realistic goals, but that's one of the hardest things to do because you don't always know exactly where you're going, and you shouldn't." --George Lucas Film writer, director, producer
The quote hits home for me as I'm a believer in setting realistic goals that have a by when clause. Can a business define its trades-offs and stay focused if it doesn't know where it is going?
No it can't. But knowing where you are going and knowing 'exactly where' you are going are very different things.
