A Kid's Take On The Weather Report
"The What to Wear Report"
My 4.5 year old daughter every morning jumps into bed with us as we have our morning coffee and watch the news. Typically we watch the headlines at the beginning of the newscast then fast forward to TechBytes, the business news, and of course the weather. So this morning she asked, "why do we need to watch the weather?". My wife responded that we watch the weather report so we know what clothes to wear. Like only a sassy four year old girl could pull off she says, "why isn't it called the what to wear report?".
Aahh to see the world through a kid's eyes. What a joy they are...
There's probably lesson in marketing here....it's a great reminder to focus the message on the consumers' benefit and not on a product's features.
