I’ve posted many times about my love affair with Amazon Web Services but Amazon is often missing the mark by just a little bit with its marketing. It may seem like a small thing but changing one word could make a world of difference.
Check out this page for Mechanical Turk.
Amazon gets the headline correct with ‘Make Money’ but I mean really, who wants to “Learn more about being a worker”? I want to smack AMZN upside the head when I read copy like this. Marketing copy is clearly not my strongest skill (rev. 1 sausage making proof here) but any of these would be better. “Learn more and become an entrepreneur.” Or something about working for yourself…from home…anything but ‘worker’.