Mastering SAP Business Information Warehouse

Interesting Marketing Copy

e-Storm recently came onto my radar. While surfing their website this passage struck me as interesting:

"The Meaning of Click-Throughs

Analytics can be a similar to philosophy. For instance, go ahead and hunker down with some Socrates and Lao-Tzu. Sure, they're interesting, but what can you actually do with their teachings? We may not be able to explain how to attain peace of mind. Fortunately, we can point out how analytics will improve your bottom line. ...."

Ahhh, all roads lead to prescriptive analytics.